Frequently Asked Questions

Roanoke’s emergence as a vibrant hub for live music reached a defining moment on New Year’s Eve with the debut of its new, premier venue, The Exchange Music Hall. Anchored at the very crossroads of Downtown Roanoke in the historic First National Exchange Bank, The Exchange opened its doors as both centerpiece and catalyst, commanding attention with an inaugural performance on NYE by rock-and-roll powerhouse Grace Potter and forthcoming year-round concert calendar. The Exchange is part of a larger family, complimented in close company with The Promissory, a 27-room boutique hotel, and ¡Suerte!, an authentic Spanish restaurant located in the building’s vibrant atrium.

201 S. Jefferson St., Roanoke, VA 24011, located in the historic former home of Downtown Roanoke’s First National Exchange Bank.

Door times vary depending on the event. Please check the event page for the most accurate information about your show. In general, doors open approximately 60 minutes before the first scheduled performance. Because each event is different, we recommend confirming details on the specific event listing before you arrive.

Box Office and Will Call typically open 60 minutes before the first scheduled performance. Please bring a valid photo ID to pick up your tickets. The box office CLOSES 90 minutes AFTER the first artist begins.

With a standing capacity of up to 900, The Exchange adapts to each performance — whether it’s an intimate acoustic set or a high-energy show — to create the ideal atmosphere for every event. Shows will predominantly be standing-room-only unless otherwise specified.

The closest parking garages and lots are:
• Center in the Square Garage: 11 Campbell Ave SE
• Premium Parking Corned Beef Lot: 2 Campbell Ave SE
• Premium Parking Sportsman Lot: 7 Church Ave W
• Premium Parking Knapsack Lot: 19 Salem Ave W
Visit HERE for more information on downtown parking locations.

Yes, both Uber & Lyft are available in Roanoke, and often reliably available both before and after shows at The Exchange! Please drink responsibly, and make sure your friends do, too.

Age requirements vary by event. Please refer to the event page for details specific to the show you plan to attend.

All sales are final. Performances, schedules, programs and artists are subject to change. No refunds will be given unless a performance is canceled in its entirety, with no replacement performance scheduled. In the unlikely event that a performance is canceled due to extreme weather conditions, The Exchange will notify ticket buyers.

All bags and personal items are subject to search.

Allowed bags:
• Clear plastic, vinyl, or PVC bags not exceeding 12″ × 6″ × 12″
• Small non-clear clutches or purses not exceeding approximately 5″ × 8″

Not permitted: Backpacks, large purses, duffel bags, luggage, camera bags, or similar large items.

Exceptions: Bags required for medical purposes or childcare needs will be permitted after inspection at a designated entrance.

A listing of our House Rules can be found at the top of this page, above the FAQ listing that you are reading now. Our rules are few and simple, yet extremely important to us and to the overall vibe of The Exchange Music Hall experience. Thank you for abiding; you are appreciated.

Re-entry policies vary by show. For most shows, credentialed guests will be allowed to come and go from The Exchange, within reason, and determined by event staff.

Not a good idea, as, sadly, scammers are more prolific than ever, and protecting our customers is our No. 1 job! If a show is not sold out, it’s always best to purchase directly from The Exchange’s official ticket page.

We love having photographers and videographers at The Exchange, but if you’re not a credentialed member of the media or news, please reach out to us for pre-approval at least 48 hours before shooting an event (earlier if possible). This includes professional, freelance, personal, and content-creation shoots. We’re happy to chat about what you have in mind and, when possible, find a way to make it work with our performers.

Note: Not all photographers and videographers will be approved to shoot a show, and the earlier your request, the more likely you are to be approved. Please don’t show up with a camera and assume you’re cleared to shoot. A nice camera is not an all-access pass.

To request photography and/or videography access, please email our Marketing Director, Matt Wirt, at matt@atwproductions.com.

Yes, The Exchange features multiple bars, each of which can accept cash or cards as payment. As for the offerings? Most shows feature a sampling of both draft and canned libations, such as beer, cider and seltzer, as well as select mixed drinks.

No, silly.

Yes. A coat check will be available for most events. A small fee may apply for each item checked. Availability and pricing may vary per show.

Smoking, including the use of e-cigarettes and vaping devices, is not permitted anywhere inside the venue.
Policies regarding outdoor smoking areas are still being finalized. Please check the event page for the most up-to-date information before your show.

Yes. The Exchange is ADA compliant. For questions or to request assistance with accessibility services, please contact us at hello@theexchangeva.com.

No. The Exchange does not have an ATM. Please plan accordingly if you wish to use cash.

While we would rather you stay at The Promissory Hotel (if booked for the night you wish, we hope you will come back and see us!), Roanoke has plenty of accommodation options, from AirBnBs to VRBOs, to HOTELS galore.

¡Suerte! — an authentic Spanish restaurant located in the building’s vibrant atrium — is now open. View their menu or make a reservation HERE.

Artist merchandise availability will vary by show and is determined by the artist. The Exchange merchandise is available for purchase within the venue and will soon be available on our online store.

Yes. Lost items can be turned in or claimed at the Box Office during an event. After the event, please email hello@theexchangeva.com with a description of the item.

We’re glad you asked! While The Exchange will soon have a smartphone app, available for both iPhone and Android, you can stay up to date and stay in touch via the following methods: Website (you’re here!) | Facebook | Instagram | Twitter (X) | TikTok | Tell your friends!

Across-the-Way Productions, Inc. creates, designs and executes one-of-a-kind LIVE events, including the award-winning FloydFest, which takes place on the last full weekend of July, now for a quarter-century, and which features 100+ artists on seven stages over five magical days. At AtWP, we believe in the transformative potential of music and celebration and are dedicated to the art of the outdoor festival and indoor boutique venue. Our vision is to build community event experiences through inspired creativity, combining artistic instinct with detailed planning and dedicated customer service. With a half-century of success conceptualizing and implementing unique outdoor events, AtWP is a forerunner in the field of event management.

Yep! And we’d love to host you for FloydFest 2026 (July 22-26, 2026), just a short drive up the mountain in Floyd County. Check us out: FloydFest.com

Yes. Please review our Private Event Rental Deck HERE, and please contact
hello@theexchangeva.com with any questions.

Yep: Roanoke’s emergence as a vibrant hub for live music has been building for years — shout-out to our brothers and sisters who have put in so much work to that end.

We are always accepting applications to keep on file. Please click HERE to complete an application.

Absolutely! Please click HERE to complete an application and to find out about volunteer opportunities.

Please email us at hello@theexchangeva.com, and we’d be happy to help! Customer service is very important to us at Across-the-Way Productions and The Exchange.